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Research Paper (undergraduate) from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1, Anglia Ruskin University, course: Management Consultancy Skills, language: English, abstract: Kingsholm Polymer Systems (KPS), a tape producing company, is located in the UK. It consists of three different sites: the paper masking tape faculty, a pvc tape producing faculty, and a cable jointing faculty. For KPS is in the producing and processing industry, the company acts as supplier to main customers such as electronic wholesalers, electronic cable manufacturers, do-it-yourself stores (DIY), and the automotive industry. 450 members of staff are currently employed at KPS. The challenge KPS has to approach is to bring a new product, the so called Haltadon, to market. By doing so, KPS seeks to achieve a better market position, increase sales, enhance market share and better return on investments (RoI). To cut it short: great expectations concerning improved profitability and reduced costs focus on the desired product launch, an undertaking coming along with certain defiance:• KPS does have a numerous amount of technical experts but the products do not always meet customer`s expectations.• KPS does have sales and finance employees but to analyze which clients and products bring value to the company has not been possible yet• Some of their products are more innovative than those of rivals but because KPSlacks patent protection, innovations soo...
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