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THE EFFECTS OF COMPETITIVE STRATEGIES ON BANKS PERFORMANCE is a research project that was conducted in Meru-Kenya in 2010/2011. This publication aims to achieve the following: ? Highlight and give guidance on the effects of innovative products, technology, corporate social responsibility (CSR), staff training and branch network on performance of commercial banks in Meru town in Kenya. ? Compare the research findings with both the findings of other researchers and with outstanding competitive advantage theories advanced by scholars: Michael porter;Reacy and Wiersema's; and Kim and Mauborgne. ? Give suggestions for further research ? Give insight on banking sector in Kenya
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