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Consumers have become highly environmentally conscious. This is especially reflected in their practices of eco-friendly utilization of resources. From companies’ perspective; it has become vital to clearly understand their attitudes to forecast their resulting behavior. In the past, massive research has been conducted in numerous fields of study to understand the attitude-behavioral relationship. This particular study focused upon Pakistani consumers’ attitude towards environment in general and the affect of these environmental friendly attitudes upon eco-friendly automobiles purchase intentions. The foundation of this research was based upon three key variables measuring environmental attitude namely: environmental responsibility, environmental values and environmental knowledge.The significant findings of this research are that the variable environmental value positively influences the ecological behavior of consumer, whereas environmental knowledge and responsibility don’t have any impact upon changing the ecological behavior of consumers in Pakistan.
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